Do you Know What's Really Breaking up your Customer Relationships?

If your company has never used first-party data to target customers across channels or achieved a single view of the customer relationship, it’s time to change the rules of the game.

Thoughts on Breaking the Agency Addiction

Brands have simultaneously influenced the emergence of too many agencies and made themselves dependent on them. It’s now up to brands to wean themselves off of their addiction–and drive an agency renaissance in the process.

The Leadership Series (Part I): Elevating your Career as a Marketing Leader

We held an interactive workshop between Future CMOs/CMO Mentors and asked: “What does it take to be the best marketing leader you can be?”

Happening Now

Experts Lend Advice on How to Become a Rockstar CMO

Averi Melcher

During a recent virtual roundtable, two CMO Mentors discussed three ways you can elevate your career in order to have a lasting impact on your success as a marketer and leader.

Metrics Matter: The Trick to Finding Real B2B Marketing ROI

Rachel Ready

Understanding what metrics matter is simply a must-have for today's busy marketers. It is the secret weapon to learning what actions drive results - and which don't.

3 Concepts Shaping Tomorrow's Top Marketing Executives

Steve Wimmer

If you really want to move the needle, getting marginally better at the things you're already doing won't cut it.


MOST POPULAR READS

5 Ways to Keep Growing as a Marketer

Sandra Zoratti

Career success goes hand in hand with continuous growth. Here's what you can do to take your marketing career to the next level.

What Does it Mean to Build a TRIBE of Superheroes?

Vasu Jakkal

In business today, it isn't enough to have a talented team - you have to have a passionate group of brand champions dedicated to a common goal. That's why I hire for culture and passion, in addition to domain expertise and state-of-the-art skills.

From the C-Suite: The Real Difference Between Omnichannel and Multi-channel Marketing

Mayur Gupta

Each month, we share a top article that CMOs are talking about. Trending this month is a commentary by Mayur Gupta, VP, Growth and Marketing, Spotify, on why multi-channel and omnichannel strategies aren't created equally.



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"I'm passionate about developing people because I believe that in marketing -- and just about any other field -- the combination of great talent and culture is essential to competitive advantage. I have long believed that we can achieve better results not through structure and process, but through the skill and talent of people working together in a strong culture."

Jon Iwata, SVP, Marketing and Communications at IBM and Future CMO Club Advisor