CMOs Share What Skills they Look for when Building a Marketing Team

We asked five CMOs to share the traits they value the most when interviewing new hires for their marketing teams.

How AI is Delivering Smarter, More Scalable Marketing Campaigns

AI has the ability to transform marketer's effectiveness within their organizations and drive revenue like no technology before it. Here's a look at two case studies of brands who are doing just that.

CRM

Technology! How to Leverage New Innovations for a Better Customer Experience

During a Future CMO Club Summit panel, marketers shared how they cut through the clutter of new technology to solve problems and create frictionless customer experiences.

Happening Now

The Leadership Series (Part II): Becoming a Globally-Minded Marketing Leader

Sandra Zoratti

After developing some of the core competencies as a marketing leader, it's time to widen your view and look at how you can excel as a leader of a global brand.

Do you Know What's Really Breaking up your Customer Relationships?

Kathy Menis

If your company has never used first-party data to target customers across channels or achieved a single view of the customer relationship, it’s time to change the rules of the game.

Experts Lend Advice on How to Become a Rockstar CMO

Averi Melcher

During a recent virtual roundtable, two CMO Mentors discussed three ways you can elevate your career in order to have a lasting impact on your success as a marketer and leader.


MOST POPULAR READS

5 Ways to Keep Growing as a Marketer

Sandra Zoratti

Career success goes hand in hand with continuous growth. Here's what you can do to take your marketing career to the next level.

What Does it Mean to Build a TRIBE of Superheroes?

Vasu Jakkal

In business today, it isn't enough to have a talented team - you have to have a passionate group of brand champions dedicated to a common goal. That's why I hire for culture and passion, in addition to domain expertise and state-of-the-art skills.

From the C-Suite: The Real Difference Between Omnichannel and Multi-channel Marketing

Mayur Gupta

Each month, we share a top article that CMOs are talking about. Trending this month is a commentary by Mayur Gupta, VP, Growth and Marketing, Spotify, on why multi-channel and omnichannel strategies aren't created equally.



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"I'm passionate about developing people because I believe that in marketing -- and just about any other field -- the combination of great talent and culture is essential to competitive advantage. I have long believed that we can achieve better results not through structure and process, but through the skill and talent of people working together in a strong culture."

Jon Iwata, SVP, Marketing and Communications at IBM and Future CMO Club Advisor