If your company has never used first-party data to target customers across channels or achieved a single view of the customer relationship, it’s time to change the rules of the game.
We held an interactive workshop between Future CMOs/CMO Mentors and asked: “What does it take to be the best marketing leader you can be?”
During a recent virtual roundtable, two CMO Mentors discussed three ways you can elevate your career in order to have a lasting impact on your success as a marketer and leader.
Understanding what metrics matter is simply a must-have for today's busy marketers. It is the secret weapon to learning what actions drive results - and which don't.
If you really want to move the needle, getting marginally better at the things you're already doing won't cut it.
In business today, it isn't enough to have a talented team - you have to have a passionate group of brand champions dedicated to a common goal. That's why I hire for culture and passion, in addition to domain expertise and state-of-the-art skills.
Each month, we share a top article that CMOs are talking about. Trending this month is a commentary by Mayur Gupta, VP, Growth and Marketing, Spotify, on why multi-channel and omnichannel strategies aren't created equally.
"I'm passionate about developing people because I believe that in marketing -- and just about any other field -- the combination of great talent and culture is essential to competitive advantage. I have long believed that we can achieve better results not through structure and process, but through the skill and talent of people working together in a strong culture."
Jon Iwata, SVP, Marketing and Communications at IBM and Future CMO Club Advisor
During this roundtable, we’ll discuss one CMO Club member’s journey toward building an active and effective internal communication strategy among her team and the challenges she encountered during the process.See all
Our discussion leader will show how community building can grow your business, deliver solid results, and convince your customers who are competitors to work collaborativelySee all
Hear his thoughts on the latest trends, consumer insights and the future of the marketing role.
This week, Future CMO Club member Anna Guelzim shares with us why she loves being a marketer - and what she thinks it takes to be a great marketing leader.