CRM

Technology! How to Leverage New Innovations for a Better Customer Experience

CRM / Mariah Courtney / 03 Aug 2017

During a Future CMO Club Summit panel, marketers shared how they cut through the clutter of new technology to solve problems and create frictionless customer experiences.

Integrating Data Analytics Into Company Culture: A Roundtable Recap

CRM / Averi Melcher / 28 Nov 2016

When using data to understand your customer, don't get caught up in imperfect systems and disparate data. Instead, drill down on customer reactivation insights that increase the bottom line. Here's how...