Customer Engagement

Do you Know What's Really Breaking up your Customer Relationships?

Customer Engagement / Kathy Menis / 18 Jul 2017

If your company has never used first-party data to target customers across channels or achieved a single view of the customer relationship, it’s time to change the rules of the game.

Marketing is a (Buyer) Journey, Not a Destination

Customer Engagement / Maria Miranda / 02 Dec 2016

As a new customer journey becomes prevalent, marketers can no longer afford to dedicate a majority of their budget to customer acquisition and allocate market spend by channel.

Ways to Create Stand-Out Brand Content That Engages

Customer Engagement / Averi Melcher / 17 Nov 2016

Four astounding marketers shared their solutions for successfully navigating the murky waters of content marketing during a mainstage panel at the Fall Marketing and Mentoring Summit.