Your team - and its culture - has the ability to make or break marketing initiatives and larger brand goals. During an interactive workshop, two CMO Mentors shared their advice on how aspiring leaders can develop and grow an outstanding team.
After developing some of the core competencies as a marketing leader, it's time to widen your view and look at how you can excel as a leader of a global brand.
We held an interactive workshop between Future CMOs/CMO Mentors and asked: “What does it take to be the best marketing leader you can be?”
Being a great leader means dedicating yourself to being a lifelong learner. Last week, I joined a brilliant group of my marketing peers to do just that: learn from each other and share the collective wisdom in the room.
To not embrace diversity of thought would be to fail to understand our customers, our teams and our missions to properly represent them.
By becoming a master of your own time and knowing what your overarching priorities are, you will be able to better evaluate situations as they arise, a skill that will translate into stronger team management and leadership throughout your career.
In business today, it isn't enough to have a talented team - you have to have a passionate group of brand champions dedicated to a common goal. That's why I hire for culture and passion, in addition to domain expertise and state-of-the-art skills.
During the Fall Marketing and Mentoring Summit, Craddock shared his vision of what it takes to be a great leader in today's marketing landscape.
Great leaders tend to be great readers. Put your Pocket App to good use and save some articles that will put you at the top of your game.
If you’re still not convinced about the benefits of meditation, here's one more reason you should consider taking 10 minutes a day to become more mindful: it’s the key to becoming a great leader.