Omnichannel

From the C-Suite: The Real Difference Between Omnichannel and Multi-channel Marketing

Omnichannel / Mayur Gupta / 04 Jan 2017

Each month, we share a top article that CMOs are talking about. Trending this month is a commentary by Mayur Gupta, VP, Growth and Marketing, Spotify, on why multi-channel and omnichannel strategies aren't created equally.