CMO-Recommended Apps that will Make your Life Easier

Our modern lives involve a day-to-day series of app usages. Often times, our first action of the morning is checking email, social media, weather, and news apps — keeping connected and informed through our mobile devices. We all know that apps can serve as a major form of distraction but they can certainly lend themselves to better productivity, too.

So, we asked CMOs what their favorite apps for increasing productivity are, and here’s what they said:


Winner of 2013’s Best Overall Mobile App, it’s no surprise that this is a favorite among CMOs who commute. Waze is a navigation app that adds a few more factors - including member engagement and rewards - that sets it apart from similar apps. For example, app users in exchange for points can report accidents, road debris and other hold-ups. That way you get the quickest route to wherever you're going while staying connected.

Free » IOS, Android, Windows


Use MINDBODY to find fitness, wellness, and beauty facilities near you. Add businesses to your Favorites list for easy access to their schedules, book available classes or appointments, and find discounts around your community. Needless to say, there have never been fewer reasons not to be in peak health.  

Free » IOS, Android, Windows

Paper by FiftyThree

Paper makes organization fun and attainable. Take notes, make checklists, highlight details in photos, draw and sketch diagrams. It’s like a stack of highly accessible sticky notes neatly organized in your smartphone.

Free » IOS


Let’s be honest, sometimes we need to enforce some self-regulation in order to keep our devices from being unproductive black holes (admit it, that's happened to you before). Thankfully, we now have Freedom. The app blocks specified websites, email and app content for an allotted time period so that you can focus on more worthy tasks without interruption.

$6.99/mo » IOS


Your Trello board will consist of personalized cards — to-do items, ideas and photos — that can be dragged and dropped between lists to show project progress. The board can be used with a team — sharing work, assigning tasks and adding comments — or by yourself to get things done in a way that is visually clear for everyone. Think Slack meets digital bulletin board.

Free » IOS, Android