The highest valued traits in a new hire are soft skills - not necessarily marketing know-how.
Any marketing leader knows how important it is to put the right team together - your team members have the ability to make or break your brand and marketing initiatives and affect company culture on a large scale.
The hiring process is a necessary evil and, after many successful (and some unsuccessful) hires, our CMO Mentors have come to learn what kind of a person is a good fit for them as a leader and their brand as a whole. So, we asked five top marketers to share their hard-earned wisdom and tell Future CMO Club members what characteristics they value most when hiring new marketing talent for their team.
Here’s what they had to say…
“I have found that successful marketing teammates have been a) generally curious people and b) athletes.
I find that people who have been athletes – whether high school, college or even just for fun – translate well into being team players in business. They know the discipline and hard work it takes to set and achieve goals and have that selfless, ‘for the greater good’ mentality. It doesn’t just take drive and perseverance on an individual level to win; Each person also needs to know the plays and understand that sometimes you have to pass the ball and not take the shot for the team to win. I have found that this is so significant when you are trying to bring your whole organization and team together for quick success.”
“I look for people with a core understanding of the role of marketing in a B2B company but, nowadays, I also look for those from outside our industry to inject new thinking. This could be about tools but often it is about a mindset around our “real customers” and a willingness to take a fresh look at how we are approaching the market.”
“Very simply, I want people who aren’t afraid to bring me new ideas. A marketing team made up of people who do nothing but flawlessly execute all my ideas isn’t much good to me. I’m smart enough to know I don’t know everything. Plus, when team members contribute their own ideas, their ownership levels to seeing those through are always amplified.”
“Passion, curiosity and compassion. Hard skills can be acquired, soft skills determine who we are as people and team members.”
We asked Karina to give marketers another title to describe what they really do. Her response? Think-Tank Deep Diver.
"Like velociraptors testing the fence, they [marketers] are undoubtedly making progress."