Whether you are actively seeking a new role or not, a polished resume could be the catalyst for your next opportunity.
Some of these included:
Granted, we are all talented marketers well beyond just 'entering the work force' but, as I was reading the list and nodding in agreement, it got me thinking:
It can be easy to get in the weeds of day-to-day tasks and forget to step back every once in a while to see the whole picture of who you are as a professional - both in and out of the office.
You’ve likely developed campaigns and executed initiatives for your company that required a very specific know-how. You’ve probably invested time into conferences, memberships and even volunteer opportunities that aid in your growth as a marketing leader. Maybe you’ve spent a considerable amount of time creating your own personal brand, positioning yourself as a thought leader via social media or a personal blog.
It’s important to regularly reference your own LinkedIn profile and resume to make sure it’s telling the whole story, filling in voids when they appear. Highlight the impact of your work and don’t be afraid to show your passion about a particular industry, project or nonprofit – these are the things that make you uniquely qualified to lead the next successful marketing campaign for a company.
Adjusting your resume to include these skills is not only vital if you are seeking a new position, but will act as a catalyst for conversation starters and new connections within your own professional network.
And if you aren't looking for a position?
These are the things that help you build a connection with individuals, setting a foundation for a relationship that has the ability to transcend your current role.
We asked Karina to give marketers another title to describe what they really do. Her response? Think-Tank Deep Diver.
She shares her thoughts on the evolving landscape of marketing technology, what she thinks makes a great marketer, and who has inspired her in her own career.