Future CMO Club Summit Agenda & Speakers - Join us June 13-14 in Dallas, TX!

2017 Marketing & Mentoring Summit Agenda

Ready to sign up? Click here to register. Contact mariah@thecmoclub.com to learn more. 

Monday, June 12

6:00pm to 8:00 pm    

  • Welcome & Cocktail Hour  

Tuesday, June 13

Keynote Speaker: Roy Spence,
Co-Founder & Chairman,
GSD&M/Co-Founder & CEO,
The Purpose Institute

7:30am to 10:00pm

  • Welcome to The Future CMO Club + Around-the-Room Introductions
    • Sandra Zoratti, The CMO Club
    • Kim Feil, CEO BizHive and Chicago CMO Club Chapter President
  • Savvy CMOs Get Real About Managing Personal and Professional Success
    • Lee Applbaum, CMO, Patrón Spirits International AG
    • Michael Guillory, WW Corporate Brand Communications, Texas Instruments
    • Sydney Seiger, CMO, TXU Energy
  • KEYNOTE:  True North:  Finding and Aligning Your Purpose in Business and in Life
    • Roy Spence, Co-Founder & Chairman, GSD&M/Co-Founder & CEO, The Purpose Institute
  • Transcendent Brands Creating Frictionless Customer Experiences
    • Josh Levy, VP Marketing, Inspirato
    • Jorge Pederzini, Director of Global Marketing, Brinker International
    • Shelley Wise, Director of Brand Marketing, Princess Cruises
  • CMO | Future CMO Small Group Roundtables on Mentoring
    • CMO Table Leads:
      • Lee Applbaum, CMO, Patrón Spirits International AG
      • Maria Camila Casale, CMO, Softtek
      • Michael Guillory, WW Corporate Brand Communications, Texas Instruments
      • Steven Handmaker, CMO, Assurance
      • Trish Mueller, Former CMO, The Home Depot
      • Sydney Seiger, CMO, TXU Energy
      • Lisa Woodard, Former CMO, Transamerica
  • Marketing Brass Tacks: Workshop Breakouts
    • Track 1. Metrics that Matter - How to Prove Marketing's Business Value in B2B OrganizationsHow to use data and technology to gain the resources and proof that you deserve.
      • Thad Kahlow, CEO, BusinessOnline
      • Stephanie Gassen, VP of Marketing at Lock n Charge
      • Susie Emmerling, Sr. Director, Field Marketing, Epicor Software Corporation
    • Track 2. Storytelling Works:  Winning Hearts and Minds By Putting Customers First
      • Dan Weaver, UCHealth, Sr Director, PR and Communications
      • Khemari Cook, Director of Marketing, TaxSlayer, LLC
    • Track 3. Technology! How to Navigate and Leverage Our New World “It’s not that we use technology, we live technology.”
      • Tim Clevenger, VP, Brand, Creative B2C Strategy & Integrated Marketing, Cambia Health Solutions
      • Dawn Fitzgerald, Sr. Director, Marketing Services, Sysco Corporation
  • Kitchen Chat: Authenticity is Hard Work
    • Steven Handmaker, CMO, Assurance
  • The Rise of Individualism and What it Means for Marketers
    • Deborah Dunay, Marketing Director, Essent Guaranty
    • Anna Guelzim, Global Marketing Manager, Wilson Sporting Goods
    • Jeff Chung, Senior Manager, Global Brand Strategy, American Express
  • How to Reinvent Yourself and Switch Industries in Marketing Roles
    • Clint Hughes, Industry-Agnostic Marketing Executive
    • Ashley Zickefoose, CMO, On The Border Mexican Grill & Cantina
  • Surprise Artist / Guest
  • Marketing Brass Tacks: Workshop Breakouts
    • Track 1:  Tactics To REALLY Know Your Audience
      • Kathy Menis, Sr Vice President of Marketing, Signal
      • Matt Melander, Director of Digital and Social Media, Direct General
    • Track 2: Personal Branding: Why “I Don’t Have Time for This &%$#” Is Not An Excuse
      • Drew Neisser, CEO & Founder, Renegade
    • Track 3: Driving Sales & Marketing Alignment
      • Genelle Lingua, Sr Marketing Manager, Oracle Marketing Cloud
      • Anna Doctors, Sr Marketing Manager, Oracle Marketing Cloud
      • Michele Fournier, Marketing Communications Manager, Assurance
  • Epic Thinking: Marketing as Growth Engine for Business
    • Kari Janavitz, Vice President, Marketing, TE Connectivity
    • Brad Locke, Vice President of Marketing Director, Red’s All Natural
    • Adrian Parker, VP Marketing, Patrón Spirits Company
  • Kitchen Chat: How to Refuel and Refocus on What’s Most Important
    • Trish Mueller, Former CMO, The Home Depot
  • What I Learned Today
    • Patrick Judge, Senior Marketing Planner, Geico
    • Matt Melander, Director of Digital and Social Media, Direct General
  • Summit Reception
  • Dinner and Surprise Guests

Wednesday, June 14            

9:00am to 11:00am

  • Breakfast workshop with Future CMOs and CMOs. Topics to include:
    • Leading High Performing Teams:  How To Lead, Develop, Hire & Fire
    • Becoming the Best Leader You Can Be
    • Marketing Leadership Survival Guide
    • Opening the Aperture: Being a Globally-Minded Marketing Leader

Click here to learn more about the Summit experience!