Just Released: Future CMO Club Summit Agenda & Speakers - Join us June 13-14 in Dallas, TX!

2017 Marketing & Mentoring Summit Agenda

Ready to sign up? Click here to register. Contact mariah@thecmoclub.com to learn more. 

Monday, June 12

6:00pm to 8:00 pm    

  • Welcome & Cocktail Hour  

Tuesday, June 13

Keynote Speaker: Roy Spence,
Chairman, Founder of
GSD&M, Author

7:30am to 10:00pm

  • Welcome to The Future CMO Club + Around-the-Room Introductions
    • Sandra Zoratti, The CMO Club
    • Kim Feil, CEO BizHive and Chicago CMO Club Chapter President
  • Savvy CMOs Get Real About Managing Personal and Professional Success
    • Lee Applbaum, CMO, Patrón Spirits International AG
    • Michael Guillory, WW Corporate Brand Communications, Texas Instruments
    • Sydney Seiger, CMO, TXU Energy
  • KEYNOTE:  True North:  Finding and Aligning Your Purpose in Business and in Life
    • Roy Spence, Chairman, Founder of GSD&M, Author
  • Transcendent Brands Creating Frictionless Customer Experiences
    • Josh Levy, VP Marketing, Inspirato
    • Shelley Wise, Director of Brand Marketing, Princess Cruises
  • CMO | Future CMO Small Group Roundtables on Mentoring
    • CMO Table Leads:
      • Lee Applbaum, CMO, Patrón Spirits International AG
      • Michael Guillory, WW Corporate Brand Communications, Texas Instruments
      • Steven Handmaker, CMO, Assurance
      • Trish Mueller, Former CMO, The Home Depot
      • Sydney Seiger, CMO, TXU Energy
      • Jennifer Warren, Former CMO, At Home
      • Lisa Woodard, Former CMO, Transamerica
  • Marketing Brass Tacks: Workshop Breakouts
    • Track 1. A Digital Marketing Home Run: What You Need to Know
      • Thad Kahlow, CEO, BusinessOnline
      • Stephanie Gassen, VP of Marketing at Lock n Charge
      • Celia Fleischaker, CMO and Executive Vice President, Epicor Software Corporation
    • Track 2. Return On Audience: Rebooting Content Marketing As A Business Strategy That Marketer’s Perform
      • Robert Rose, Chief Strategy Officer, Content Marketing Institute
    • Track 3.  Personal Branding: Why “I Don’t Have Time for This &%$#” Is Not An Excuse
      • Drew Neisser, CEO & Founder, Renegade
  • Fireside Chat: Authenticity is Hard Work
    • Steven Handmaker, CMO, Assurance
  • The Rise of Individualism and What it Means for Marketers
    • Deborah Dunay, Marketing Director, Essent Guaranty
    • Anna Guelzim, Global Marketing Manager, Wilson Sporting Goods
  • How to Reinvent Yourself and Switch Industries in Marketing Roles
    • Clint Hughes, Industry-Agnostic Marketing Executive
    • Jennifer Warren, Former CMO, At Home
  • Surprise Artist / Guest
  • Marketing Brass Tacks: Workshop Breakouts
    • Track 1:  Tactics To REALLY Know Your Audience
    • Track 2:  Technology! How to Navigate and Leverage Our New World “It’s not that we use technology, we live technology.”
      • ​​​​​​​Tim Clevenger, VP, Brand, Creative B2C Strategy & Integrated Marketing, Cambia Health Solutions
    • Track 3: Driving Sales & Marketing Alignment
      • Kathleen Rohrecker, Sr Director, North America Marketing, Oracle Marketing Cloud
  • ​​​​​​​Epic Thinking: Marketing as Growth Engine for Business
    • ​​​​​​​Missy Altergott, VP, Global Corporate Marketing, Level 3 Communications
    • Brad Locke, Marketing Director, Mars Petcare
  • Fireside Chat: How to Refuel and Refocus on What’s Most Important
    • ​​​​​​​Trish Mueller, Former CMO, The Home Depot
  • What I Learned Today
    • ​​​​​​​Future CMO Club Member panel to recap day
  • Summit Reception
  • Dinner with Future CMOs and CMOs

Wednesday, June 14            

9:00am to 11:00am

  • Breakfast workshop with Future CMOs and CMOs. Topics to include:
    • ​​​​​​​Leading High Performing Teams:  How To Lead, Develop, Hire & Fire
    • Becoming the Best Leader You Can Be
    • Leadership Survival Guide

Click here to learn more about the Summit experience!

Upcoming Events

The Future CMO Club Dallas Summit is the go-to event for marketers looking for personal and professional growth. It’s a high-energy event where you can share challenges and solutions in a trusted, members-only environment.

See all

Future CMO Club members will discuss how to manage and effectively communicate with your CMO. During this call, we’ll share tips, success stories, and challenges we’ve experienced with working with our CMOs.

See all

Featured Members

Pillars