There’s a scientifically proven way to hire the best marketing team and it’s right within your reach.
The hiring process can be long and grueling for both Hiring Managers and candidates. It can take a lot of time, resources and involve a great number of people without guaranteeing you’ll even get the right fit. But it doesn’t have to be that way. In fact, you can maximize the success of your next hiring process by following these three data-driven steps:
Regardless of whether you’re opening a new position or filling out a vacant one, define what a “successful hire” means. Instead of just having a list of qualifications and skills, think of the next hire as you do a buyer persona. Who are they? What do they do? What should they bring to the table?
For example, if you are hiring a new content creator for a company blog, think of their writing style, the software they should be familiar with and their ability to have cross-platform flexibility in their work. Then, use this information as a lens through with to review the candidate’s work history and portfolio.
Having multiple steps embedded into the hiring process is almost a given, but research shows structured interview layouts have the highest potential to yield effective results in less time.
Here's how you can make it work for you:
We tend to hire people who subconsciously remind us of ourselves. Lauren Rivera, Professor at the Kellogg School of Management, found that hiring managers look for “commonalities” in candidates and end up hiring those they could be friends with in what she calls a “cultural match.”
So, don't be afraid to sleep on your decision and call in a second opinion before extending that offer.
The Behavioral Insights Team (a UK government-funded behavioral science and social purpose company) determined that an individual hiring manager chooses the wrong candidate 16% of the time, versus a group of three, which only fails 6% of the time.
When five people had a say they were nearly infallible, choosing the wrong person only 1% of the time.
“With more people, you are more likely to correctly identify the best person. Or - put another way - with more people you’re less likely to accidentally pass over your best candidate," said Kate Glazebrook, Principal Advisor, The Behavioral Insights Team.
So, who can you call on to help make a final decision?
Think about the people that will be interacting with and leading the potential candidate and ask them if they'd like to weigh in. Chances are, they do. Creating this intentional process will increase your chances of making the right choice, and will include your team in the process. There is wisdom in numbers, and your marketing team is no different.
We asked Karina to give marketers another title to describe what they really do. Her response? Think-Tank Deep Diver.
"Like velociraptors testing the fence, they [marketers] are undoubtedly making progress."