Fall Summit Agenda and Speakers - October 11-12, 2016 in Santa Monica

2016 Marketing & Mentoring Summit Agenda

Ready to sign up? Click here to register. Contact mariah@thecmoclub.com to learn more. 

Keynote Speaker
Alex Craddock
Global Head of Marketing
Personal Systems
HP Inc.

Tuesday, October 11

5:00 to 7:00 pm

  • Welcome & Cocktail Hour

Wednesday, October 12

8:15am to 4:00pm 

  • Welcome to The Future CMO Club

    • Pete Krainik, CEO, The Future CMO Club

  • KEYNOTE: The Leadership Imperative: Know, Share, Transcend

    • Alex Craddock, Global Head of Marketing, Personal Systems, HP Inc.

  • Career Development: “What I Wish I Knew Then”

    • Kieran Hannon, CMO, Belkin International

    • Rich Kylberg, VP, Corporate Marketing & Communications, Arrow Electronics

    • Dee Mc Laughlin, VP, Global Marketing, Forever 21

    • Dave Minifie, Chief Experience Officer, EVP Corporate Strategy, Centene Corporation

  • How to Examples: Data-driven Marketing and Customer Mapping

    • Vasu Jakkal, VP Corporate Marketing, Brocade

    • Laura Knebusch, VP, Marketing Activation, Georgia-Pacific LLC

    • Sally Mildren, VP, Customer Experience & Marketing, Centene Corporation

    • Dorian Quispe, VP, Marketing, LegalZoom

  • Ways to Create Stand-Out Brand Content That Engages

    • Suzanne Browne, Director of Marketing, Client Experience, IBM

    • Jim Cannella, Marketing & Digital Content, The Recording Academy (The GRAMMYS)

    • Alma Derricks, VP, Sales & Marketing, Cirque du Soleil

    • Susan Lintonsmith, CEO (former CMO) of Quiznos

  • Making Your Story Matter

    • Villy Wang, Founder, President & CEO, BAYCAT

  • Mentoring Training & Roundtable Discussion

    • Part 1 The Foundation of a Successful Mentoring Program

    • Part 2 The Do’s and Don’ts of a Mentoring Relationship

      • Lori Bachman, Founder & CEO, The MentorShift Group

  • Wake-Up Call: The Unexpected Impact of Call Conversions on Marketing ROI

    • Panel conversation with Thought Leaders and Future CMOs

  • What it Takes to be a CMO

    • Kate Bullis, Co-founder and Managing Partner at SEBA International

    • Christine Heckart, CMO, Brocade

    • Jerome Nadel, CMO, Rambus

    • Drew Neisser, CEO & Founder, Renegade

  • Crossover with The CMO Club Innovation and Inspiration Summit:

    • Breakfast & Lunch with CMOs

    • Attendance at The CMO Club Summit Panel Discussions

      • Different Faces, Different Devices - Personalized Marketing

        • Edward Boyle, Head of Global Interactive Marketing, Urban Outfitters

        • Jim Davis, VP Consumer Engagement, Deckers Brands

        • Matt Martella, SVP Marketing, Conversant

      • Time to Change Everything - Wow! (Bar Side Chat)

        • Arra Yerganian, Chief Marketing & Branding Officer, Sutter Health

      • Family Feud - CMOs vs Future CMOs!

        • Judy Hackett, CMO, Emerging Businesses, Dun & Bradstreet

        • Ann Davids, CMO, Direct Auto and Life Insurance

        • Susan Lintonsmith, CMO, Quiznos

      • The Big Close – Brands, Bands, and Fans (with Surprise Guests)

    • Future CMO Club & CMO Club Group Cocktail Hour

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