A look back at some of the most popular articles and topics discussed in 2016.
It was a great year to be a marketer. Technology continued to change the game with automation capabilities, Artificial Intelligence, live video and augmented reality. Marketers got even more of a voice in business strategy as data enabled us to learn more about our customers, brands and the ROI of marketing efforts. And we saw an increasing amount of discussions about culture and employee advocates as brands focused on holistic storytelling and human connection.
Throughout the year, members have been sharing their thoughts and expertise on what’s been happening in marketing, so we decided to share some of the top things your peers talked about this year:
She shares her thoughts on the evolving landscape of marketing technology, what she thinks makes a great marketer, and who has inspired her in her own career.
In our latest Marketer to Watch interview, we get Steve Wimmer's opinion on how marketing is changing and what he thinks will set apart marketers of the future.