A look back at some of the most popular articles and topics discussed in 2016.
It was a great year to be a marketer. Technology continued to change the game with automation capabilities, Artificial Intelligence, live video and augmented reality. Marketers got even more of a voice in business strategy as data enabled us to learn more about our customers, brands and the ROI of marketing efforts. And we saw an increasing amount of discussions about culture and employee advocates as brands focused on holistic storytelling and human connection.
Throughout the year, members have been sharing their thoughts and expertise on what’s been happening in marketing, so we decided to share some of the top things your peers talked about this year:
"I’ve had many good managers that have guided me - that shared experience from a past position not only makes them great friends, but amazing mentors."
This week, Future CMO Club member Anna Guelzim shares with us why she loves being a marketer - and what she thinks it takes to be a great marketing leader.