The Leadership Series (Part I): Elevating your Career as a Marketing Leader

Leadership is an art. Becoming a master of that art is a long, continuous journey of constant learning, self-awareness, and investment. According to Max DePree, “The first responsibility of a leader is to define reality. The last is to say thank you. In between the two, the leader must become a servant. That sums up the progress of an artful leader.”

To help you on your continuous journey of personal and professional development, we held an interactive workshop during the Future CMO Club Summit between Future CMOs and CMO Mentors, and asked them the question: “What does it take to be the best marketing leader you can be?”

Questions to Ask Yourself: On Becoming the Best Marketing Leader You Can Be
with CMO Mentors Steven Handmaker, CMO of Assurance, and Sydney Seiger, CMO of TXU Energy.

So, you want to be a marketing leader. Where to even begin?

Start by identifying a marketing leader you admire and think about why you aspire to be more like this person. Then, it’s time to ask yourself a few more questions in order to establish a vision of what you want to achieve and what kind of leader you want to be. One of the most pertinent pieces of advice our CMOs gave was to step back and view your situation from the outside looking in.

  • Identify the top traits of amazing marketing leaders and force rank them. What are ways to hone the top traits you’ve prioritized?
  • What would you like your team, your peers and your boss to say about you and your leadership style?
  • How do you increase your self-awareness? 360-degree feedback? Mentorship? Other?
  • What can you be doing to put on-going self-development and growth practices in place to be the best marketing leader you can be?

Points to Remember:

  • Empower others: When you’re leading, make sure your individual team members are aware of how their efforts add up to be a part of the whole.
  • Build your network: Understand (not necessarily play into or perpetuate) internal politics and build meaningful relationships across the organization that are built on trust and mutual respect.
  • Always learn more: The more you can educate yourself on the customer, the product, the marketing tactic, etc, the better off you’ll be.
  • Be you: It’s ok to be different.