“To be a leader means, especially, having the opportunity to make a meaningful difference in the lives of those who permit leaders to lead.” Max DePree
Leadership is an art. Becoming a master of that art is a long, continuous journey of constant learning, self-awareness, and investment. According to Max DePree, “The first responsibility of a leader is to define reality. The last is to say thank you. In between the two, the leader must become a servant. That sums up the progress of an artful leader.”
To help you on your continuous journey of personal and professional development, we held an interactive workshop during the Future CMO Club Summit between Future CMOs and CMO Mentors, and asked them the question: “What does it take to be the best marketing leader you can be?”
So, you want to be a marketing leader. Where to even begin?
Start by identifying a marketing leader you admire and think about why you aspire to be more like this person. Then, it’s time to ask yourself a few more questions in order to establish a vision of what you want to achieve and what kind of leader you want to be. One of the most pertinent pieces of advice our CMOs gave was to step back and view your situation from the outside looking in.
"Like velociraptors testing the fence, they [marketers] are undoubtedly making progress."
Hear his thoughts on the latest trends, consumer insights and the future of the marketing role.