The Recording Academy stands out for knowing how to leverage social media in order to bring itself closer to consumers, despite being a large brand
For brands, social media is a make it or break it environment. It’s a place where you have the opportunity to meet your customers where they are and engage with them in a way that no other channel has ever allowed before. However, it also comes with its own set of rules. For marketers willing to rise to the challenge, creating a social media strategy that is equal parts engaging, agile, dynamic, authentic, measurable and effective is a great balancing act that can only be achieved by listening and sharing, rather than simply broadcasting.
In a recent article on Forbes, Steve Olenski called out The Recording Academy – the brand behind the Grammys, Grammy Music and MusiCares – for leading the charge in what great brand social media communications should look like.
“Those that do take the award for best social media strategy by a big brand are those that understand how to use social media in a way that brings them closer to their audience and creates an intimate setting no matter how large an operation,” said Olenski.
“We view social media communications as communications at its best: an interactive multi-path dialogue built on mutual understanding, respect, and trust. It’s cross-talk, it’s loud, it’s evolving, and mutually informing,” said Neda Azarfar, VP, Marketing Communications, The Recording Academy.
Read the original article, here.
She shares her thoughts on the evolving landscape of marketing technology, what she thinks makes a great marketer, and who has inspired her in her own career.
"Like velociraptors testing the fence, they [marketers] are undoubtedly making progress."