Megan Lueders, CMO, Zenoss
Susan McKenna, CMO
Amy Scissons, CMO, Growth Market Regions, Mercer
When: Tuesday, January 16, 2018: 9am-10am PT | Noon-1pm ET
What to Expect: During this virtual roundtable, we’re recreating one of the most popular topics from our recent Summit in New York. Megan Lueders of Zenoss, Susan McKenna, and Amy Scissons of Mercer will guide us through a discussion around ways that they are currently using Account Based Marketing (ABM) and how you can apply these tactics to your own businesses. We’ll walk through the different stages of ABM, how to implement a new ABM program, how it can fit into your existing marketing structure, and some examples of companies who are effectively using ABM to improve their bottom lines today. Don’t miss this important conversation!
What is a Virtual Roundtable? Virtual Roundtables are one-hour open discussion webinars led by a topic expert. This is a small group event for Senior Marketing Executives only. These roundtable discussions provide the opportunity to learn from and network with fellow marketing leaders, share insights, develop lasting relationships and leverage the Future CMO Club benefits.
This week, Future CMO Club member Patrick Judge shares with us who inspires him in the marketing industry and what top characteristics he believes tomorrow's CMOs must have to thrive.
"I’ve had many good managers that have guided me - that shared experience from a past position not only makes them great friends, but amazing mentors."