How Building & Engaging Communities Grows Your Business
Discussion Leaders: Kirstin Marr, CMO at Valen Analytics
When: Wednesday, August 16, 11am-Noon PT : 2pm-3pm ET
What to Expect: When it comes to building communities, your focus needs to be external rather than internal. This is not about YOU… it’s about the customers you’re serving. Of course, like most things, this is far easier said than done. During this one hour roundtable, Kirstin Marr, CMO at Valen Analytics, will lead a discussion around ways she’s successfully built communities in multiple industries: insurance, energy, and home improvement. She will show how community building can grow your business, deliver solid results, and convince your customers who are competitors to work collaboratively. Come to the call prepared to share challenges you’re facing with your own community building so that we can problem solve together, and bring examples of brands who are doing this well.
What is a Virtual Roundtable? Virtual Roundtables are one-hour open discussion webinars led by a topic expert. This is a small group event for Senior Marketing Executives only. These roundtable discussions provide the opportunity to learn from and network with fellow marketing leaders, share insights, develop lasting relationships and leverage the CMO Club benefits.
She shares her thoughts on the evolving landscape of marketing technology, what she thinks makes a great marketer, and who has inspired her in her own career.
"Ideas can come from unexpected places or random, totally unrelated discussions. Being open to change makes one a stronger marketer because change is all around us."