Leading an Internal Communications Strategy Overhaul (It's challenging but worth it!)
Discussion Leaders: Jill Thomas, CMO at Innisfree Hotels
When: Wednesday, October 4: 11am-Noon PT | 2pm-3pm ET
What to Expect: A well planned and robust internal communication strategy smooths the pathway for innovation. Unfortunately this is far easier said than done. Your team members (like consumers) are distracted, inudated with information, multi-generational, and have varying access to and comfort with technology. During this roundtable, we’ll discuss one CMO Club member’s journey toward building an active and effective internal communication strategy among her team and the challenges she encountered during the process. We’ll also brainstorm tactics, tools, and strategies for building (mostly) harmonious communication among all team members.
What is a Virtual Roundtable? Virtual Roundtables are one-hour open discussion webinars led by a topic expert. This is a small group event for Senior Marketing Executives only. These roundtable discussions provide the opportunity to learn from and network with fellow marketing leaders, share insights, develop lasting relationships and leverage the CMO Club benefits.
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Vasu is a passionate marketer who is fueled by strategy, team building and making an impact. Here's what she's learned during her career, and some of the reasons she loves being a marketer in today's fast-paced world.
"Ideas can come from unexpected places or random, totally unrelated discussions. Being open to change makes one a stronger marketer because change is all around us."