This month, we interviewed Amy Beaver, Digital Marketing Director of Organifi, about the moments and people that helped shape her career, why she loves being a marketer in the start-up world, and where she goes for inspiration.
1. What was your first (or favorite) job?
Aside from my current role, my favorite job was working at Gather (a restaurant software company) as their first hire. I love working in fast growing start-ups and that was my first opportunity to have a big role in growing a company from the ground floor. I developed an outbound meeting-setting process for one of the founders to efficiently schedule and take sales calls. This helped the company quickly grow from two markets to restaurants nationwide.
2. Can you name an “inflection point” moment or a particularly influential mentor during your career that helped prepare you for your current position?
After reading Gary Vaynerchuk's "Crush It," my perspective completely shifted. I realized that I get to create whatever path I choose.
I left a corporate position and jumped into tech start-ups full force. My experiences working in multiple start-ups, learning to code, and leading a team at a Start-up Weekend, all prepared me for my current position. By pairing those experiences with my tenacity from my past as an athlete and an innate curiosity, I have been able to make a career shift from sales into marketing fairly seamlessly. It is neat to look back at the path that has led me here and the many people and experiences that influenced it.
3. When building your marketing team, what characteristics do you look for?
Being at a fast-growing start-up, I look for self-starters, fortitude, curiosity, positivity, quick implementation, results-oriented, creative and a desire to grow. Our company is big on giving team members freedom and opportunity, even without a lot of experience in a given role.
4. Name 1 or 2 characteristics that you think are invaluable for a marketer in today's ever-evolving world?
Curiosity and agility.
With an industry that is constantly evolving, you have to balance adapting your strategy and tactics while not being distracted by 'shiny object syndrome.'
5. As a marketer in the start-up world, what is your greatest challenge? Opportunity?
The greatest challenge is scaling up as a bootstrapped company while being conscious of ROAS and resource allocation. However, at the same time, this is an opportunity because we learn to be very effective and efficient as a team within constraints.
The greatest opportunity is the freedom and ability to test new ideas as we don't have the red tape that much larger organizations do. While at times I question whether I am crazy (working for a start-up), I absolutely love the challenge of putting together all of the puzzle pieces and creating something amazing from nothing.
6. Where do you go (or what brands do you look to) for creative inspiration?
I love looking to other purpose-driven companies who have developed an iconic brand. We are working to better tell our story and communicate our purpose at Organifi, so I enjoy learning from others who have traversed the path before us.
7. Where do you see yourself professionally in five years?
Solving challenges to positively impact the health of the world in some form.
Burrito or burger: Burrito (with chips and salsa, please)
Central Park or Golden Gate Park: Central Park
Beach or mountains: Beach (That's why I moved to San Diego!)